I’m Ruth O’Donoghue, a product designer who builds tools that feel human, even when the problems aren’t. Currently designing at Kubicle, based in Dublin, IE.
6 years’ experience designing B2B platforms, mobile apps, and VR tools. Currently focused on ongoing projects and not open to new opportunities at this time.
I’m all about designing with (not just for) others. From whiteboards to tokens, I love the process of thinking, building, and refining things side by side.
I make it easier to ship. I’m deeply familiar with business logic, user needs and the edge cases that often get missed. I design to drive clarity and confidence.
const yearsOfExperience = 6;
let productDesigner = true;
while (creativity && cleanCode) {
    console.log("Let's build something great without breaking prod.");
}

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Scroll Down for Selected Works

Last updated 27th Oct, 2025

01. Kubicle Administrator Dashboard

A system-level redesign of the administrator experience at Kubicle, focused on creating a scalable, modular interface for managing enterprise learning. The goal was to streamline complex permission-based workflows and improve usability across a wide range of admin scenarios. We restructured the information architecture, introduced schema-driven components, and aligned the UI with our updated design system. The result: a cleaner, smarter admin experience built to grow with the platform, with an 80% decrease in support tickets related to reporting and exports and 1.5× faster page loads thanks to reduced front-end technical debt.

Lead Product Designer, 2025

A laptop on a desk displays a project management or scheduling application with a Gantt chart. The desk has a closed laptop, an orange notebook, an orange mug, and a tan iPhone with a triple camera lens.

02. Kubicle AI Assignments

A product extension for Kubicle’s Projects feature, introducing AI-powered assignments to provide instant grading and feedback for learners. Our aim was to make the learning experience more interactive and scalable while supporting admins with clearer insights. We delivered learner-first experience that integrates AI in a clear & human-centred way, leading to a 35% increase in assignment of projects to cohorts, and 67% of learners reporting greater confidence in applying their skills.

Lead Product Designer, 2024

Laptop on a desk displaying a webpage about creating a visual sales heatmap, with a coffee mug, a phone, a pen, and a notebook nearby, against a warm-colored background.

03. Netflix Quick Play Concept

A reimagining of Netflix’s content discovery experience, focused on reducing decision fatigue and helping users choose faster and watch smarter. The challenge was tackling overloaded interfaces and ineffective recommendations without adding more noise. I prototyped lightweight, contextual entry points like Quick Play and reorganised existing patterns to support faster, lower-effort decision-making. The result is a more focused, frictionless discovery experience that helps users get to content they love, faster.

Solo Project, 2024

A television displaying the Netflix show "Mindhunter" with options to play or get more info, placed on a wooden cabinet with books and a decorative bird figurine nearby.